Sunday, December 16, 2007

CATINO SEES UNTAPPED TERRITORY AHEAD FOR MUSIC
CONTRIBUTION TO ARTIST CAREER TRANSCEND GENRES, RADIO MERGERS AND FLUXUATING TRENDS


NASHVILLE - The times ahead are going to be more challenging then any other time in our industry. However, I am encouraged by all the un-tapped territory that we have to exploit." These were the comments of Bill Catino who exited on Friday as executive vice president of promotion for the Universal Music Group.

"There is a deep well of talent out there, waiting for those creative and persistent enough to want it! I'm personally excited about those opportunities, " he concluded.

The imprint of renowned promotion executive Catino can be found solidly in the careers of multi platinum artists from rock to country, from yesterday's superstars to tomorrow's household names.

His most recent tenure at Universal is one of a continuing string of successful associations of guiding new and developing artists and music trends to national and international prominence and continued success with George Strait and Reba.

"My dedication and passion for artist's and their music is only superseded by my love and devotion to my family," commented Catino. "I am proud of my contributions to the UMG roster during the past three years. I am evaluating opportunities that will allow me to continue my dedication to the artist and the music."

Although rapid changes in technology and radio formatting have proven problematic to the industry, Catino's understanding of radio has made him a standard bearer for developing new ways of gaining recognition for artists.

Catino played a huge role in the careers of several multi platinum superstars including: Meat Loaf, Garth Brooks, Keith Urban, Gary Allan, Trace Adkins, Dierks Bentley and most recently at universal music group Josh Turner, Sugarland, Billy Currington, the Eagles and Bon Jovi.

Catino began his career in 1968 with CBS, working with such greats as Chicago; Blood Sweat and Tears, Poco; RIO Speedwagon, Sly and the Family Stone, Patty Labelle, Harold Melvin and the Blue Notes; Tammy Wynette and Johnny Cash.

In 1973, Catino moved from the pop world to country. While with RCA, he helped establish such country greats as Dolly Parton, Waylon Jennings, Willie Nelson, Ronnie Millsap and Kris Kristofferson.

Catino joined Steve Popovich in 1977 to form Cleveland International, where they broke Meat Loaf's bat out of hell album, which went on to sell over 20 million world wide. In the labels short 4 year existence; they released classic projects by rocker Ian Hunter; Southside Johnny and the Ashbury Jukes; Ronnie Spector with the east street band; Tom Jones and a solo single with Suzy and the RedStripes (Linda and Paul McCartney).

He was contacted in 81, by then president Jimmy Bowen to join him at MCA. He later moved to Nashville to head up promotion for Bowen's joint venture with MCA Universal record, where in the first nine months of the label's existence they enjoyed album of the year honors with the classic release of CIRCLE II featuring the Nitty Gritty Dirt Band. Success also followed with Eddie Rabbit; Lacy J Dalton and Eddy Raven.

Catino then followed mentors Bowen and James Stroud to Capitol where he spent the next 15 years breaking such greats as Garth Brooks, Keith Urban, Trace Adkins, Dierks Bentley, Billy Dean, John Berry, Suzy Bogguss and Steve Wariner .

Catino can be reached at 615-969-8888 or billcatino@comcast.net.